TOW #2- Bluefin Tuna Overfishing by WWF (visual text)

This ad was published by the WWF in order to help gain awareness and support against bluefin tuna overfishing. The WWF is an organization that strives to protect wildlife. Their most well-recognized symbol is the panda. This advertisement is seemingly mocking the lack of support for the bluefin tuna because they are not pandas. Additionally, this idea of lack of support is the way the WWF is using pathos. The viewer of this ad feels sorry for the bluefin tuna because they are not receiving the support they need to survive since they are not as cute or popular as pandas. With this sympathy, the viewer feels inclined to help support the less-known cause of the bluefin tuna. In this case, the intended audience is most likely people who do not know about the bluefin tuna, and the purpose of the ad is to gain awareness to help support their cause. The use of the quote, “Would you care more if I was a panda?”, is the author of the ad’s use of satire, to show that average people do not care about saving wildlife unless they are saving the pandas, or other well-known, cute animals. In addition to the quote, there is a picture of a bluefin tuna wearing a panda mask. It is portraying the idea that the bluefin tuna is the same on the “inside” as it always is but just has a different appearance that makes it seem cuter and more in need of help. This image is another way the creator uses pathos, by making the bluefin tuna seem like an innocent child searching for attention by wearing a mask. In this way, the reader is able to feel more sympathy for the bluefin tuna and the reader is inclined to support the cause of stopping overfishing. By doing this, the creator’s purpose of gaining support for the bluefin tuna is well accomplished. 

Source: 
http://webdesignledger.com/inspiration/30-examples-of-smart-print-advertisement