Julian Treasure studies sound and then advises people on how to use it. He is the chair of the Sound Agency, which advises businesses on how to use sound. This background in studying sound provides Treasure with the automatic ethos he needs in order to make an effective speech about sound. Although Treasure has made a total of five TED Talk speeches on different aspects of sound, this TED Talk, “How to speak so that people want to listen,” focuses on the production of sound from the individual, while other speeches of his focus more on listening, etc. Treasure has an effective introduction in this speech, connecting with his audience before explaining to them how to speak well. He begins by stating a fact that connects everyone to him (saying that the human voice is an instrument we all play) while using the first person pronoun of “we” to show that what he is saying applies to him as well, which helps his appeal to ethos. He then immediately provides examples of using the voice that also connect to the audience while proving his point that the voice is a powerful tool (such as when he explains using the voice to say “I love you”). The organization of Treasure’s speech is also very effective. He begins by listing all of the mistakes people make when speaking and then he goes on to correct these mistakes by explaining how to talk correctly. He uses verbal numbered lists that also appear sequentially on his power point to help with the organization of his ideas. Since his purpose is to explain how to speak well, following this structure allows him to explain this in a clear, direct way that allows for easy visualization since this was intended to be an oral speech. Using all of these strategies, Treasure’s purpose of explaining how to speak well is accomplished.
https://www.ted.com/talks/julian_treasure_how_to_speak_so_that_people_want_to_listen/transcript?language=en
https://www.youtube.com/watch?v=eIho2S0ZahI
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