TOW #26- Reveal Your Inner Athlete by Rademar (visual text)

This advertisement for Rademar sports store is most effective because of it’s shocking initial appearance. For example, if you were to come across this advertisement in the real world, at first glance, it appears as though the person is pulling the skin off of their foot in order to reveal the normal insides of a person (like blood, muscles, etc.), which can be displayed through the red color of the shoe. This plays on humans’ natural instincts of curiosity to further investigate situations that disturb them. After the viewer looks closer into the picture (despite any initial shock, grossness, or fright), they see that the “insides” of the person are actually just an athletic shoe, and the bandaid on the leg says, “Reveal your inner athlete” in an attempt to encourage more people to exercise, even if they believe that they are not athletic. However, the size of the font is not very effective for the advertisement. Even though the main attention-grabbing part of the advertisement is the foot with the skin and shoe, it is very difficult to find out what the advertisement is actually advertising unless you look very close in the lower right hand corner, when you see that this advertisement is for an athletic store. However, the initial response to this advertisement is that it is for encouraging people to buy the certain brand of sneakers, perhaps because they work naturally like the inside of your foot, yet upon closer inspection, you can see that it is advertising that you find your inner athlete, and if you look even closer, you can find the name of the store that produced this advertisement. This advertisement would be very effective for something like advertising a certain brand of sneakers, however, it is not very effective for advertising the sports store. If the store were to continue using this advertisement, they should at least increase the size of the font in order to more clearly portray what they are advertising.