This was an M&Ms commercial from 2008. The purpose of the commercial is to get people to buy M&Ms by spreading awareness about the company and catching people’s attention. This is a TV commercial, so the audience is the general public. Additionally, it is referencing the Wizard of Oz, which is a reference that the general public would get, since it is a classic, old movie. The ad uses a parody of the Wizard of Oz to appeal to humor. It starts out similarly to the actual Wizard of Oz, where Dorothy wakes up at home and explains how her family members (or in this case, M&Ms) where in Oz with her. However, when the M&M says, “I’m Aunt M,” the viewer makes the connection to the M&Ms (because the M&M’s name is Aunt M, but so is the name of Auntie Em in the movie). Additionally, the viewer’s own knowledge of the Wizard of Oz is required when Dorothy references how the M&Ms were in color in Oz (because in the movie, Dorothy does not talk about the change in color, but the viewer just sees the change in color in order to emphasize Dorothy’s dream world, while in the commercial, Dorothy talks about how all of the M&Ms were in color and were so beautiful). This mention of M&Ms being in color emphasizes the idea that M&Ms are chocolate in color, which differentiates them from other chocolates (which is one of the main advertising ideas of the M&Ms company). Finally, having Judy Garland star as Dorothy in this commercial is an allusion to the real Wizard of Oz film, where Judy Garland also stars as Dorothy. This gives the commercial credibility since it is referencing a well-known, classic movie (in which the main character is even saying that chocolate is very beautiful and wonderful when it is in color). Therefore, the purpose of the commercial to get people to buy the M&Ms and to spread awareness about the pleasure of having chocolate in color is accomplished well in this commercial.
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